Rising urbanisation and increasing disposable incomes along with mounting consumerism, are also driving the industry growth. The increasing awareness of hygiene is further propelling the industry forward. The growing adoption of washing machines are also boosting the industry growth. The increasing penetration of the product in the emerging markets is further aiding the industry growth. The global laundry detergents market is being driven by the rising demand for the product from North America. The report also covers the regional markets of the product like the Asia Pacific, the Middle East and Africa, Europe, North America, and Latin America. Their application sectors are categorised into household and industrial and institutional sectors. They can be bifurcated on the basis of type as: They are also available as bars, pods, and tablets. They are widely available in powder and liquid forms, among others. Laundry detergents are used to wash laundry and usually contain surfactants that have cleaning properties.
Latin America is also a significant market for laundry detergents, which is expected to witness a healthy growth in the coming years aided by the rising demand for organic detergents in the region. Europe and North America, together, account for over a quarter of the global industry. Europe and North America follow the Asia Pacific market as the other leading regional markets. The laundry detergents industry in India is projected to see an annual hike of 8% in the forecasted years. However, in the coming years, India is expected to see a faster growth than China. China is the leading market for the industry within the Asia Pacific region. The regional market is being driven by the increasing disposable incomes and rising urbanisation in the emerging economies of the region. The Asia Pacific is the leading regional market, globally, accounting for 50% of the industry share. Laundry detergents find their primary utilisation in the household sector, which accounts for nearly 90% of the laundry detergent uses in the global industry. Pods, a comparatively recent innovation, is being driven by its rising popularity, especially, in the North America and Europe regions. Tablets and pods are the significant emerging segments by form in the industry. The market for powder detergents is being driven by the rising demand for the product from China, India, and Brazil. By form, the powder form of the product represents the largest segment, accounting for over 40% of the industry share. Enzymatic detergents are expected to witness a faster growth in the emerging economies in the forecast period as compared to developed countries. On the basis of types, the industry is dominated by the enzymatic detergent, which accounts for over 50% of the market share.
The industry is expected to see a further increase of 26% in the coming five years. The laundry detergents market witnessed a growth of almost 20% in 2018, as compared to 2014.
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Read more about this report - REQUEST FREE SAMPLE COPY IN PDF The industry is further expected to attain a value of USD 79.6 billion by 2026, displaying a CAGR of about 4% during the forecast period of 2022-2027. The rising penetration of washing machines in the developing economies and technological advancements have driven the industry growth at a CAGR of 4.5% between 20. The global laundry detergents market stood at a value of USD 62.4 billion in 2020.
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